The efforts of the Tourism Authority of Thailand (TAT) and Asset World Corp Public Company Limited (AWC) to promote sustainable tourism in Thailand have garnered global recognition. AWC has achieved an impressive feat, securing the top ranking and a place in the top 1% (Gold Class) in the Hotels, Resorts & Cruise Lines industry category in S&P Global’s prestigious ‘The Sustainability Yearbook 2024’. This achievement not only aligns with TAT’s strategy for sustainable tourism but also enhances Thailand’s reputation as a leading sustainable tourism destination.
AWC’s commitment to sustainable tourism is evident through its Stay to Sustain project, which was launched in 2023. This initiative invites travelers from around the world to actively contribute to Thailand’s sustainable future while enjoying their stay at AWC-affiliated hotels. The success of this project has earned AWC the highest sustainability score among global organizations, highlighting their mission of ‘Building a Better Future’ through BETTER PLANET, BETTER PEOPLE, and BETTER PROSPERITY.
Thapanee Kiatphaibool, Governor of TAT, expressed delight in Thailand’s establishment as a premier sustainable tourism destination. The collaboration between TAT and AWC has resulted in the successful promotion of sustainable tourism through the Sustainable Tourism Acceleration Rating project (STAR), encompassing all 17 Sustainable Tourism Goals (STGs). This achievement serves as a model for entrepreneurs and the Thai tourism industry globally, emphasizing the significance of sustainable tourism in economic, societal, and environmental aspects.
AWC’s President and CEO, Wallapa Traisorat, acknowledged the synergy among partners that led to their number one ranking in the industry. AWC’s inclusion in the Dow Jones Sustainability Indices (DJSI) for Emerging Markets further solidifies their commitment to sustainability. Through collaboration with various stakeholders, AWC aims to drive sustainable tourism in Thailand, aligning with TAT’s ‘STAR’ benchmark and global sustainability standards.
AWC’s gratitude extends to TAT for its support in promoting sustainable tourism among Thai entrepreneurs. All 25 AWC properties have received STAR certification from TAT, emphasizing their dedication to sustainable development. AWC’s sustainable initiatives, including the collaboration with the Mae Fah Luang Foundation and the introduction of the “AWC Stay to Sustain” project, showcase their commitment to community empowerment and environmental conservation.
As AWC advances sustainable tourism in Thailand, their goal remains focused on generating long-term value for the industry and the country. By embracing sustainability, AWC aims to shape a brighter future for Thailand as a global leader in sustainable tourism.
Najčešća pitanja (FAQ) temeljena na glavnim temama i informacijama prikazanim u članku:
1. Što je AWC postigao u vezi s održivim turizmom?
AWC je postigao impresivan uspjeh osiguravši najvišu ocjenu i mjesto među 1% (Gold Class) u kategoriji industrije Hoteli, ljetovališta i krstarenja u prestižnom ‘The Sustainability Yearbook 2024’ od strane S&P Global. Ovaj uspjeh ne samo da se podudara sa strategijom TAT-a za održivi turizam, već i poboljšava reputaciju Tajlanda kao vodeće održive turističke destinacije.
2. Što je projekt “Stay to Sustain” tvrtke AWC?
Projekt “Stay to Sustain” tvrtke AWC je inicijativa koja poziva putnike iz cijelog svijeta da aktivno doprinose održivoj budućnosti Tajlanda dok uživaju u boravku u hotelima povezanim s AWC-om. Ovaj uspješan projekt donio je AWC-u najvišu ocjenu održivosti među globalnim organizacijama.
3. Koje su posljedice suradnje između TAT-a i AWC-a?
Suradnja između TAT-a i AWC-a rezultirala je uspješnom promocijom održivog turizma putem projekta “Sustainable Tourism Acceleration Rating” (STAR), koji obuhvaća sva 17 ciljeva održivog turizma (STG). Taj uspjeh služi kao model za poduzetnike i thajsku turističku industriju globalno, naglašavajući važnost održivog turizma u ekonomskim, društvenim i okolišnim aspektima.
4. Kako AWC podržava održivi turizam u Tajlandu?
AWC podržava održivi turizam u Tajlandu kroz partnerstvo s različitim dionicima i usklađenost s “STAR” standardom TAT-a i globalnim standardima održivosti. Sva 25 AWC objekata dobila su certifikat STAR od strane TAT-a, naglašavajući njihovu posvećenost održivom razvoju. AWC-ove inicijative uključuju suradnju s Fondacijom Mae Fah Luang i projekt “AWC Stay to Sustain”, koji prikazuje njihovu posvećenost podršci zajednici i očuvanju okoliša.
5. Koji je glavni cilj AWC-a u vezi s održivim turizmom?
Glavni cilj AWC-a u vezi s održivim turizmom u Tajlandu je stvaranje dugoročne vrijednosti za turističku industriju i zemlju. Kroz usvajanje održivosti, AWC ima cilj oblikovati svjetliju budućnost za Tajland kao globalnog lidera u održivom turizmu.
Primjeri relevantnih poveznica na glavnu domenu:
– Tourism Authority of Thailand
– Asset World Corp Public Company Limited
– S&P Global
– Dow Jones Sustainability Indices
