Public image refers to the perception and reputation of an organization as viewed by the general public, including current and potential employees, customers, investors, and stakeholders. It encompasses the beliefs, attitudes, and expectations that individuals hold about the organization based on its actions, communications, and the overall culture it projects. In human resources, managing public image is crucial because it influences talent attraction, employee engagement, and retention. A positive public image can enhance an organization’s ability to recruit top talent and foster loyalty among existing employees, while a negative public image may lead to challenges in hiring and employee morale. Organizations often invest in branding, public relations, and corporate social responsibility initiatives to cultivate and maintain a favorable public image.
Leaders in Bali are urging the public to exercise caution and responsibility when sharing videos on social media in order to protect the reputation of the tourism resort. The increasing…