Today, the Singapore Tourism Board (STB) launched a captivating campaign called “Made in Singapore” in the United States, offering a fresh perspective on the destination’s brand image of “Passion Made Possible.” The campaign aims to showcase the unique experiences that Singapore has to offer and how ordinary moments can become extraordinary in the bustling city.
To celebrate the campaign’s launch, STB has joined forces with the renowned Saks Fifth Avenue to bring a taste of Singapore to luxury shoppers in the U.S. through an innovative and imaginative window installation titled “Vacations. Made in Singapore.” The installation, on display at the Saks Fifth Avenue New York flagship until March 13, 2024, brings to life some of Singapore’s iconic attractions like The Jewel at Changi Airport, Gardens by The Bay, Peranakan shophouses, Lau Pa Sat hawker center, and the mesmerizing Singapore skyline. Each window features a QR code that leads viewers to a dedicated landing page on Saks.com, acting as a travel and shopping guide while offering an exclusive giveaway for a luxury trip to Singapore, courtesy of Remote Lands.
In addition to the collaboration with Saks Fifth Avenue, STB unveiled an extraordinary 3D billboard in Times Square that highlights the possibility of extraordinary experiences in Singapore. Running until March 24, 2024, the billboard showcases Singapore’s notable attractions and forms a part of a series of global activations across several countries, including China, India, Indonesia, and the United Kingdom. This visually captivating display not only demonstrates STB’s venture into innovative technology but also emphasizes Singapore’s commitment to transform everyday moments into immersive and enchanting experiences.
Rachel Loh, Senior Vice President of the Singapore Tourism Board, Americas, expressed her delight in launching the “Made in Singapore” campaign in the heart of New York City. She stated, “Collaborating with Saks to showcase Singapore’s unique twist on the everyday reinforces our commitment to create more meaningful and unforgettable experiences. We look forward to sharing the essence of our vibrant, nature-filled, culturally rich destination with travelers seeking authentic experiences.”
To further engage prospective travelers, STB has devised an integrated marketing strategy that includes streaming advertisements on Hulu and partnerships with influencers who share the same passion for travel, inspiring them with customized itineraries.
The “Made in Singapore” campaign comes at an opportune moment, coinciding with the launch of Air Canada’s new direct route from Vancouver to Singapore on April 3, 2024, providing Canadian travelers with the chance to discover the wonders of Singapore. Passengers on these flights will also have the opportunity to watch the “Made in Singapore” brand film, further igniting their desire to explore the captivating city.
For more information about Singapore and its remarkable offerings, visit https://www.visitsingapore.com/en/. Experience the extraordinary and create unforgettable memories in the vibrant city of Singapore!
Danas je Singapurska turistička zajednica (Singapore Tourism Board – STB) pokrenula zanimljivu kampanju pod nazivom “Made in Singapore” u Sjedinjenim Američkim Državama kako bi prikazala jedinstvena iskustva koja Singapur nudi i kako obični trenuci mogu postati izvanredni u živahnom gradu.
Povodom pokretanja kampanje, STB se udružila s poznatim robnom kućom Saks Fifth Avenue kako bi američkim luksuznim kupcima donijela okus Singapura kroz inovativno i maštovito izložbeno prozorsko uređenje pod nazivom “Vacations. Made in Singapore.” Izložba, koja je izložena u robnoj kući Saks Fifth Avenue u New Yorku sve do 13. ožujka 2024., oživljava neke od singapurskih ikoničnih atrakcija poput The Jewela u zračnoj luci Changi, Gardens by The Bay, kuća u Peranakan stilu, hawker centra Lau Pa Sat i zanosne singapurske panorame. Svaki prozor ima QR kod koji vodi gledatelje na posebnu stranicu za slijetanje na web stranici Saks.com, koja djeluje kao vodič za putovanje i kupovinu te nudi ekskluzivnu nagradnu igru za luksuzno putovanje u Singapur, kojeg su osigurali Remote Lands.
Uz suradnju sa Saks Fifth Avenue, STB je otkrila izvanredan 3D plakat na Times Squareu koji ističe mogućnost izvanrednih iskustava u Singapuru. Plakat će biti izložen sve do 24. ožujka 2024. godine i prikazuje značajne singapurske atrakcije te je dio niza globalnih aktivnosti u nekoliko zemalja, uključujući Kinu, Indiju, Indoneziju i Ujedinjeno Kraljevstvo. Ova vizualno zanimljiva izložba ne samo da demonstrira STB-ovu ulogu u inovativnoj tehnologiji, već ističe i Singapurovu predanost pretvaranju svakodnevnih trenutaka u iskustva koja oduzimaju dah.
Rachel Loh, viša potpredsjednica Singapurske turističke zajednice za Amerike, izrazila je svoje zadovoljstvo u lansiranju kampanje “Made in Singapore” usred New Yorka. Izjavila je: “Suradnja sa Saksom za prikazivanje Singapurovog jedinstvenog usmjerenja prema svakodnevnim stvarima jača našu predanost stvaranju značajnijih i nezaboravnih iskustava. Radujemo se dijeljenju suštine naših živahnih, prirodom ispunjenih i kulturno bogatih odredišta s putnicima koji traže autentična iskustva.”
Kako bi dodatno angažirala potencijalne putnike, STB je osmislila integriranu marketinšku strategiju koja uključuje prikazivanje oglasa na platformi Hulu i partnerstva s utjecajnim osobama koje dijele istu strast za putovanjem i nadahnućem putem prilagođenih itinerera.
Kampanja “Made in Singapore” dolazi u povoljnom trenutku i poklapa se s lansiranjem nove direktne rute Air Canada-a između Vankuvera i Singapura 3. travnja 2024., čime se kanadskim putnicima pruža prilika da otkriju čarolije Singapura. Putnici na tim letovima također će imati priliku pogledati filmski materijal pod nazivom “Made in Singapore”, čime se dodatno potiče njihova želja za istraživanjem ovog zanosnog grada.
Za više informacija o Singapuru i njegovim iznimnim ponudama, posjetite https://www.visitsingapore.com/hr/. Doživite izvanredno i stvorite nezaboravne uspomene u živahnom gradu Singapuru!
