Newport Beach, the luxury beach community in California, has found a unique way to market itself and attract more visitors. Taking advantage of the Super Bowl event between the Kansas City Chiefs and the San Francisco 49ers, Visit Newport Beach has utilized drones to create a dazzling light show over Allegiant Stadium in Las Vegas. This creative marketing stunt aims to position Newport Beach as a part of popular culture and generate conversations among people.
The drone light show, named “Touch Down Newport Beach,” will not only pay tribute to the Super Bowl winner but will also showcase images of the breathtaking coastal city. Lasting for 12 minutes, the display can be viewed from the stadium, the famous Las Vegas Strip, and also through live-streaming. The intention behind this captivating event is to plant the idea of Newport Beach as a potential summer vacation destination or a location for business meetings. Las Vegas, being one of the city’s target markets, is conveniently only a 40-minute flight away.
In addition to the visual spectacle, viewers of the Super Bowl are offered an exciting opportunity to win a two-day stay at the luxurious Balboa Bay Resort. By capturing a QR code from the drone display on their phones, lucky winners can enjoy not only a waterfront accommodation along Pacific Coast Highway but also a thrilling electric boat cruise, a two-hour Moke cart rental, $500 worth of food and beverage credits, and a $200 gift card to Fashion Island, the city’s renowned outdoor shopping center.
To further enhance the impact of their marketing efforts, Visit Newport Beach will also launch a football-themed commercial that will be broadcasted in 60,000 hotel rooms located along the Las Vegas strip. By targeting important markets such as Las Vegas, as well as Phoenix, Newport Beach aims to strengthen its connection with the Super Bowl and maximize exposure.
By taking advantage of events like the Super Bowl and the Tournament of Roses Parade, Visit Newport Beach has successfully positioned itself in the forefront of people’s minds, attracting attention from potential visitors and event planners alike. With an annual marketing budget of $10 million, half of which comes from hotels, Newport Beach continues to showcase its allure and drive its $1 billion tourism industry.
Noviport Beach, luksuzna plažna zajednica u Kaliforniji, pronašla je jedinstven način da se oglašava i privuče više posjetitelja. Iskoristivši događaj Super Bowl između Kansas City Chiefsa i San Francisco 49ersa, Visit Newport Beach je koristio dronove kako bi stvorio impresivan svjetlosni show iznad Allegiant stadiona u Las Vegasu. Ova kreativna marketinška taktika ima za cilj pozicioniranje Newport Beacha kao dijela popularne kulture i generiranje razgovora među ljudima.
Svjetlosni show dronova, nazvan “Touch Down Newport Beach”, ne samo da će odavati počast pobjedniku Super Bowla, već će također prikazivati slike zadivljujućeg primorskog grada. Show traje 12 minuta i može se vidjeti s stadiona, poznatog Las Vegas Stripa, ali i putem prijenosa uživo. Cilj ovog impresivnog događaja je posaditi ideju da je Newport Beach potencijalna ljetna destinacija ili lokacija za poslovne sastanke. Las Vegas, koji je jedno od ciljnih tržišta grada, udaljen je samo 40-minutnim letom.
Osim vizualnog spektakla, gledateljima Super Bowla nudi se uzbudljiva prilika da osvoje dvodnevni boravak u luksuznom Balboa Bay Resortu. Uhvaćivanjem QR koda s prikaza drona na svojim telefonima, sretni dobitnici mogu uživati ne samo u smještaju uz obalu Pacific Coast Highway-a, već i u uzbudljivoj vožnji električnim brodom, iznajmljivanju Moke kartova na dva sata, kreditima za hranu i piće u vrijednosti od 500 dolara i darovnoj kartici na Fashion Islandu, poznatom vanjskom trgovačkom centru grada, u iznosu od 200 dolara.
Kako bi dodatno pojačali učinak svojih marketinških napora, Visit Newport Beach će također pokrenuti reklamu s tematikom nogometa koja će se emitirati u 60 000 hotelskih soba smještenih duž Las Vegas Stripa. Ciljajući važna tržišta poput Las Vegasa i Phoenixa, Newport Beach želi ojačati svoju povezanost s Super Bowlom i povećati izloženost.
Iskorištavajući događaje poput Super Bowla i Parade Turnira ruža, Visit Newport Beach je uspješno pozicionirao sebe u svijesti ljudi, privlačeći pozornost potencijalnih posjetitelja i organizatora događaja. S godišnjim marketinškim proračunom od 10 milijuna dolara, polovica kojeg dolazi od hotela, Newport Beach nastavlja pokazivati svoju privlačnost i poticati svoju turističku industriju vrijednu milijardu dolara.
Definicije ključnih pojmova / žargona:
1. Super Bowl – godišnja utakmica u američkom nogometu koja je vrhunac profesionalne nogometne sezone u Sjedinjenim Američkim Državama.
2. Dronovi – bespilotna letjelica opremljena kamerom koja se koristi za snimanje zračnih snimaka ili drugih specifičnih zadaća.
3. Allegiant Stadium – NFL stadion u Las Vegasu, Nevada.
4. QR kod – dvodimenzionalni kod koji se može skenirati pomoću pametnog telefona ili tableta kako bi se dobio određeni informacijski sadržaj ili izvršila određena radnja.
Korisni linkovi:
– Visit Newport Beach – Službena web stranica Visit Newport Beacha.
Note: Some links were removed as they are subpages, not main domain links.
