E-commerce

E-commerce, or electronic commerce, refers to the buying and selling of goods and services over the internet. It encompasses a wide range of online business activities, including retail sales, wholesale transactions, online marketplaces, and consumer-to-consumer exchanges. E-commerce operates through various platforms, such as websites and mobile applications, allowing businesses and consumers to conduct transactions digitally.

The primary components of e-commerce include online shopping, electronic payments, and supply chain management. E-commerce enables businesses to reach a global audience and offers consumers the convenience of shopping from anywhere at any time. It can involve different formats, such as Business-to-Consumer (B2C), Business-to-Business (B2B), Consumer-to-Consumer (C2C), and Consumer-to-Business (C2B).

E-commerce has transformed the retail landscape, providing opportunities for small and large businesses alike, and is a critical component of the modern economy, often accompanied by advancements in technology, logistics, and marketing strategies.